Thea Hotel & Residences
Brand Strategy, Naming, Logo Design, and Brochure Design
Project Approach
Thea draws its name from the latter part of Pasithea, the Greek goddess of rest and relaxation. These two elements are crucial parts of one's well-being and thus is the focus of this concept. With the consumer’s increased desire for self-care, a calming approach was taken. The goal of Thea Hotel is to make guests feel good at every touchpoint. To infuse their stay with rest, so they leave revived.
Branding / Collateral / Packaging / Digital