Signify Health Concept 1

With an established history of over 140 years, the Phoenix county hospital has been a constant thread within its community. This concept illustrated the seamless interweaving that Signify Health has with its members. Signify Health has achieved this never-ending path of connectivity by being actively involved with the health and lives of each and every one of its members. Rounded corners within the symbol and a simple geometric type treatment give a friendly caring feel to this concept. The warm and saturated photography shows people in their real-life environment; a college student with coffee, a waitress on duty, friends enjoying each other’s company, and lazy Sunday mornings. The metaphor of Signify Health effortlessly supporting their members and their community is represented by a large wrapping graphic that appears in key moments of brand expression. A rich turquoise color adds energy and liveliness to the brand system.