Brand System, Logo Design, Collateral Design, and Creative Direction
What does health look like? What does it feel like? True health is vibrant and exuberant, it is a joyful expression of one’s true self. This concept celebrates health and those positive moments with a bold exclamation. A rounded type treatment gives this concept a sense of optimism and friendliness. Emotive photography is treated with colorful, graphic backgrounds to continue the energetic expression of personal health. Saturated yet sophisticated colors create a lively and welcoming brand image.
Branding / Collateral / Packaging / Digital