Valleywise Health

Health is not exclusive. Health is for all. Within a rich and vibrant community, Valleywise Health embodies this philosophy by treating every patient that comes to its doors. No one is turned away, no situation is too difficult, or less deserving than the other. This concept boldly celebrates health for all with a simple and effective graphic underscore. The equally bold type treatment is used in the logo and throughout the brand identity system to ground and solidify Valleywise Health’s altruistic position within the community. The proposed brand photography also speaks to this concept of inclusivity. Candid, black and white portraits capture a moment of people’s days gives a raw grit and realness to the Valleywise Health brand. This photography style is contrasted by four bright brand colors that offer flexibility in usage and thus create a diverse brand experience that truly speaks to health for all.